“jobs to be done” (jtbd) v. personal perspective was something that he brought up as an answer to “did you always follow classic startup conventionto solve your own pro0blem/scratch the itch that you and people like yourself would be facing” - the idea here is that he thinks it is more valuable to be building to create value rather than for persons
- the latter reaches a dead end much faster than the former
systenmatically derisked his company by keeping “can we prove” as his start metric and increased it in magnitude, like
- can we prove it works at yale
- can we prove it works at another campus - brown
- can we prove it works at another campus that is not an ivy league - berkeley, michigan
- can we prive it works in an environment that isn’t a college - los angeles
hardware is hard, success equals defensibility. although it is a large chunk of resources to invest (capital, time, ambiguity), and if you win the hardware play, who would copy you if they are sane? (its another story if they aren’t)
recommends reading high output management, the design of everyday things, and the innovator’s dilemma
links